Hello! I'm Mercedes.
I am an experienced Marketing Manager with a demonstrated history of working in the consumer goods industry. Skilled in Negotiation, HTML, Adobe Creative Programs, Sales Promotions, Social Media, Digital Ads, and much more. I am a strong marketing professional with a Masters in Business Administration and specialized in International Business.
Mercedes Lara
Masters in Business Administration
Specialized in Marketing
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“Marketing’s job is never done. It’s about perpetual motion. We must continue to innovate every day.”
- Beth Comstock
EDUCATION
2014-2016
Master's Degree
Business Administration
Specialized: Intl. Business & Marketing
National University
As a private university with its headquarters located in La Jolla, CA., National University offered me the opportunity to work and complete my Masters in Business Administration.
2009-2011
Bachelor's Degree
Major: Political Science
Minor: Latin America and Caribbean Studies
University of California, Irvine
UCI is a school in which I had the opportunity to learn from professors with a variety of perspectives who come together to advance our understanding of the world around us. With all my classes, I was prepared for a better future that allowed me access to unlimited opportunities.
2006-2008
Associate Degree
Liberal Arts
2018-2020
Associate Degree
Computer Technology
Long Beach City College
LBCC is the school in which I was able to get a better understanding of what education meant in order to grow professionally. I was not only given the opportunity to participate in great programs such as Puente but also attend a study abroad to SE Asia which inspired my curiosity to continue travelling around the world when an opportunity presents itself.
EXPERIENCE
July 2022-Present
Marketing Manager
May 2018-Present
Marketing Specialist
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April 2017-April 2018
Social Media Coordinator
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April 2014-April 2017
Marketing Assistant
CONTINENTAL BATTERY SYSTEMS
I manage the annual marketing budget which gives me the opportunity to negotiate advertising contracts and manage vendor relations - including logistical organization of campaigns as well as the creation of scripts and artwork. Manage all social media platforms and directly communicate with the company CEO, President, and Vice-President to further maximize all marketing efforts.
June 2012-March 2014
Sales Manager
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March 2011-June 2012
Customer Service Representative
APEX SUPERSTORES
I was directly responsible for sales activities on major accounts and negotiation of prices. I managed all warehouse inventory and packaging of orders while also interacting with customers in an effort to solve all order inquiries, concerns, and requests.
April 2010-June 2011
Undergraduate Researcher
UC Irvine - Center of Ethics and Morals
Professor Kristen Monroe
Assisted the professor in conducting surveys with people in different countries and collected data for Professor Monroe's study on "Altruism and Generosity".
SKILLS
Microsoft Office - Advanced
Adobe Photoshop - Advanced
Adobe InDesign - Proficient
Digital Ads - Advanced
Social Media - Advanced
HTML, CSS, Java - Proficient
Adobe Illustrator - Proficient
Google Analytics - Advanced
Wordpress - Advanced
Spanish - Advanced
CERTIFICATIONS
Hubspot Social Media Certification
This certification helped me gain knowledge on building an effective social media strategy that will expand my marketing efforts as well as build brand awareness, drive word of mouth, and attract buyers.
LinkedIn Social Media Media Marketing ROI Certification
This certification helped me transcend vanity metrics to demonstrate precisely how social media creates value for an organization. This covers the measurements that really matter, how to use Twitter, LinkedIn, Facebook, Instagram analytics, and much more.
LBCC - Computer Hardware Technician
This certification helped me understand and learn the common use of office applications alongside the computer hardware and software skills needed to help meet the growing demand of an ICT professional.
INTERESTS
Travelling
Learning
Dogs
Dancing
